Module 1: Keyword Research

• Keyword Research 
• How Search Engines Work
• Analyzing Competitor Keywords
• Types of Keywords (Short-tail, Long-tail)
• Tools for Keyword Research (Ahrefs, SEMrush and Others tool)

Module 2: On-Page SEO

• Title Tags and Meta Descriptions
• Heading Tags (H1, H2, H3…)
• URL Structure
• Image Optimization (Alt Text, File Size)
• Internal Linking
• Content Optimization (LSI Keywords, Readability)

Module 3: Technical SEO

• Site Speed Optimization
• SSL & HTTPS
• Schema Markup (Structured Data)
• Robots.txt and XML Sitemaps
• Canonical URLs

Module 4: Off-Page SEO

• What is Backlinking?
• Types of Backlinks (Do-follow, No-follow)
• Link Building Strategies
• Guest Posting
• Directory Submission
• Social Bookmarking
• Profile Creation
• Business Listing

Module 5: Local SEO

• What is Local SEO?
• Google My Business Optimization
• Local Listings and Citations
• Reviews and Ratings

 Module 6: Content & SEO

• Content Marketing Basics
• Blogging and SEO
• SEO Copywriting Techniques
• Yoast SEO

Module 7: Analytics & Tools

• Google Analytics Basics
• Google Search Console Overview
• Tag Manager
• SEO Audit Tools
• Measuring SEO Performance

Module 8: SEO Strategy & Planning

• Competitor Analysis
• Client Reporting