Module 1:Facebook Page

Creating a Facebook Business Page

Optimizing page info, profile & cover images

Page roles & permissions

Canva Design

Module 2: Facebook Content Strategy

Understanding your target audience

Types of content (image, video, text, links, live)

Facebook Stories and Reels

Creating a content Schedule

Best practices for engaging posts

Module 3: Facebook Advertising (Beginner to Advanced)

Setting up Meta Ads Manager

Campaign objectives explained

Audience targeting: Core, Custom, Lookalike

Ad formats: Image, Video, Carousel, Instant Experience

Budgeting and bidding strategies

A/B Testing and optimization

Module 4: Analytics & Performance

Facebook Insights

Tracking conversions with Meta Pixel

Reporting in Ads Manager

Google Analytics integration

Module 5: Advanced Strategies

Facebook Funnels and Retargeting

Cross-platform strategies with Instagram and WhatsApp

Module 6: Case Studies & Final Project