1. Digital Marketing Fundamentals

What is Digital Marketing?
Traditional vs. Digital
Overview of Digital Channels
Buyer’s Journey & Funnel Strategy (AIDA Model)

2. Social Media Marketing (SMM)

Content Schedule & Post Planning
Organic Growth 
3. Facebook & Instagram Ads
Meta Ads Manager Overview
Campaign Types: Awareness, Engagement Traffic, Leads, Conversion
Pixel Setup, Retargeting, and Lookalike Audiences
Ad Copywriting & Creative Design Best Practices
4. Search Engine Optimization (SEO)
On-Page SEO 
Off-Page SEO 
Technical SEO 
SEO Tools:  Ahrefs, SEMrush, keyword planner etc.
5. Google Ads (PPC)
Search, Display, and YouTube Ads
Keyword Research
Ad Creation & Optimization
Conversion Tracking and Reporting
6. Email Marketing
Lead Generation
Mailchimp 
Automation & Segmentation
Campaign Analytics and Best Practices
7. Content Marketing
Blog Strategy & Planning
8. YouTube Marketing
Channel Setup and Optimization
Video SEO & Thumbnails
YouTube Ads Basics
9. Website Customization
Domain, Hosting, and CMS Basics
Setting Up a WordPress Website
Theme, Plugins, Page Builder (Elementor)
 Speed Optimization
10. Analytics & Marketing Strategy
Google Analytics (GA4) Setup & Insights

Search Console

Tag Manager
Reporting & KPI Tracking
12. Marketplace:
Freelancing & Upwork/Fiverr 

Entrepreneur Journey